GlaxoSmithKline

GlaxoSmithKline (GSK) are proud to be a sponsor of sporta. GSK’s Nutritional Healthcare business is made up of iconic British brands including Lucozade, Ribena and Horlicks.

With this heritage behind us we are passionate about supporting the health and fitness industry and work extensively with both public and private sector operators. GSK’s major involvement within health and fitness is via our soft drinks business, more specifically again, via the UK’s market leading sports and fitness drinks - Lucozade Sport and Hydroactive.

Our approach to working within this environment is driven by partnership. Our aim is to forge strong commercial partnerships, highlighting the key priorities of both parties, to enable mutual success. In this way, we truly believe we can fulfil our vision of being the UK’s leading partner in sports and exercise nutrition.

2009 heralds a new development in Lucozade Sports history. The brand will extend to encompass two new consumer need states - recovery and strength. This is in addition to the existing hydration, fuel and focus products already covered. With the introduction of 35 new products across all five needs and our continued desire to drive education of our brands, we believe we can make the right product available and visible, at the right time, for every health and fitness consumer. The aim of this is to support your members/visitors to realise their exercise objectives in the most efficient and enjoyable way.

We look forward to speaking to you all soon and introducing further the partnership opportunities which are available.

For any enquiries, please contact:
Contact : Simon Farrell
Email : This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Tel : 07920567051