sporta partners Department of Health’s Change4Life campaign
sporta has been accepted as a national partner for the Department of Health’s Change4Life campaign.
The agreement will see the group, which represents more than 100 cultural and leisure trusts across the UK, creating a standalone campaign for its members that will run next autumn.
Spearheading the campaign, sporta’s representative for London and the South East, Phil Rumbelow said: “The agreement was well received by members at our quarterly meeting. About 80% signed up to support a sporta campaign on the spot, which equates to more than 100 centres. We are now approaching the rest of the membership for their ‘buy in’ before contacting potential sponsors.”
The campaign, which will take place from September to December 2010, will include a combination of sporting and fitness activities backed up with educational messages around activity and diet. It will be exclusive to sporta members and easy for trusts to implement, monitor and evaluate.
Craig McAteer, chair of sporta said: “Whilst this is a short term campaign, it’s important that it reaps medium term benefits and longevity for our members and their local communities, as well as ticking boxes for national and local government, Primary Care Trusts and other stakeholders and partners.”
For further information or to sign up to the campaign contact Phil Rumbelow at Jubilee Hall Clubs on Tel: 020 7395 4094 or email phil@jubileehallclubs.co.uk.
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Editor’s notes:
sporta is the representative body for leisure and cultural trusts in the UK. Its 109 member trusts have a combined annual turnover of in excess of £640 million and manage just under 900 sites on behalf of local authorities, which attract more than 215 million customer visits and employ almost 28,000 full time equivalent staff.
sporta acts as a forum for its members, identifying common issues and proposing collective solutions, whilst sharing best practice. It also acts as an advisory and lobby group representing trusts on a national level to Government and other organisations.
For further information contact:
Abigail Harris at Big Fish Public Relations
Tel: 07738 331019
Email: abigail@bigfishpublicrelations.co.uk
Release Date: 01/05/10| Author: Abigail Harris