MYZONE® are delighted to have become a sponsoring partner of sporta. We are a global sales and marketing consultancy, and for over 20 years, we have been the industry leader in marketing, research and membership sales drives for the fitness and wellbeing industry.
We are currently focusing on 2 key business units, MemberDrive – which generates new members for health and leisure clubs – and MYZONE.
MYZONE is a never seen before heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor all concerted physical activity. It is an exciting way to encourage everyone to "move more" and achieve health and fitness goals. You just simply wear a comfortable heart rate belt, move anywhere, then monitor your activities in real time and view your progress online, by logging into your personal myzonemoves.com page wherever you are in the world.
The proprietary telemetry system generates remote measurement and reporting of information about weight, body fat, heart rate and exercise intensity. At the heart of the system are MYZONE Effort Points (MEPs) which put the spotlight firmly on rewarding Effort rather than Fitness. They are scientifically designed to be equitable and motivational to everyone since they are not based on one's level of fitness. Therefore it can help motivate anybody regardless of age, size or ability to lead an active, healthy and fulfilling life.
Across all of our businesses, we are passionate about helping more people to move more often. As a board member of the Fitness Industry Association, and a founding partner of the Change4Life programme, we have put ourselves at the heart of the drive to change behaviour towards physical activity. That thrust has continued with our partnership work with The Department of Health's Responsibility Deal.
We look forward to speaking to you soon and talking to you about mutually beneficial opportunities.